Bayport Ghana welcomes children back to school
Bayport Ghana joined regional and local government heads and officials of the Ghana Education Service across the country to welcome pupils to school for the first term of the 2014/2015 academic year. Dubbed “My First Day at School”, this initiative of Ghana’s Educational Directorate encourages children of school-going age to be in class.
Bayport’s involvement in this year’s event was as a result of its sponsorship of the 2014 National Educational Directors’ Conference. “The conference was held a week before the start of the new school year. This gave us the opportunity to consolidate the relationships that were formed at the conference by getting our branches to collaborate at district level in the ‘My First Day at School’ campaign,” says Kwadwo Korsah, Marketing Manager – Sales. “We also wanted to impact the lives of pupils on their return to school and give a special welcome to children who were reporting to school for the fi rst time.”
Bayport’s participation saw some Bayporteers joining an entourage of directors or deputy directors of education, circuit supervisors and other officials of the Educational Directorate on visits to schools. In some instances, political heads of districts and regions formed part of the delegation. The media was well represented at all the locations.
The start of the school year was marked by heavy downpours across Ghana. In the Northern Region, roofs were ripped off classrooms. This did not deter Bayporteers from going from school to school distributing items such as exercise books, pencils, drinks and biscuits. In all, Bayport Ghana brightened up about 12 000 children’s fi rst day at school.
In some places, such as Takoradi in the Western Region, the educational and political authorities were so pleased with Bayport’s participation that they asked for a repeat performance the following day. Bayporteers happily obliged and were pleasantly surprised when the authorities arrived on the second day wearing Bayport t-shirts and caps.
The warm welcomes Bayporteers received at the schools and the happy faces of the pupils confirmed that it had been well worth braving the rain to make a difference every day, The Bayport Way.